Stanton Optical Opens New Store in Boise Area | Business Wire

2021-12-27 23:11:46 By : Ms. Selina Dong

Focused on Affordable and Accessible Eye Care, New Business to Serve Optical Needs of the Community

BOISE, Idaho--(BUSINESS WIRE )--Stanton Optical, a leading full-service optical retailer offering accessible and affordable eye care and eyewear, opened its newest location in Boise on Monday, December 14. Located at 1405 N. Milwaukee Street, the new store marks Stanton Optical’s 102nd location overall.

“We are excited to expand the Stanton Optical brand,” said Senior Vice President of Operations Kissel Goldman. “Not only do we have the opportunity for brand growth but also an opportunity to impact the Boise community. During these crazy times, having accessible and affordable eye care available provides the ability to put personal health first.”

Under the leadership of founder and CEO Daniel Stanton, Stanton Optical is a retail brand of Now Optics, which also includes optical franchise My Eyelab. Now Optics has led the optical industry in ocular telehealth by leveraging proprietary innovative telehealth technology to provide patients with affordable and convenient eye exams. Tapping into its remote network of affiliated doctors, to date the company has conducted more than 1 million telehealth eye exams, something no other optical retailer can offer.

On top of that, an assortment of over 3,000 unique frames to fit both style and budgets, guided by our knowledgeable and friendly staff, allows consumers the ultimate eye care experience. For convenience, Stanton Optical accepts both same day appointments and walk-ins for eye exams, and offers two pairs of glasses including the cost of an eye exam, starting at just $59.95.

Hours for the new store are 9:30 a.m. to 6:30 p.m. from Monday to Saturday and closed on Sunday. For more information or to schedule an appointment go to or call (208) 874-0879.

Now Optics is a leader in the eye care industry. Its retail brands, My Eyelab and Stanton Optical, are among the nation’s fastest growing, full-service retail optical centers. The company continues to expand its retail footprint with nearly 200 corporate and franchise locations in 27 states while delivering affordable eye health solutions. The company consistently ranks among the largest optical retailers in the country by Vision Monday and was ranked #11 on Entrepreneur’s list of Top New Franchises in 2020. Visit or for more information. Find details about franchise opportunities at

Media contact: David Robertson Fishman Public Relations 847-945-1300

Media contact: David Robertson Fishman Public Relations 847-945-1300